We are good at what we do because we understand the strategic process. Since we were founded, we have helped to develop organisations, PYME’S (small to medium-sized businesses) associations, institutions, etc. by preparing them for expansion overseas.
Our commitment along with the changing times has seen us become advisors that are confident in the use of innovation to change “traditional management”. Nowadays we must manage on a different playing field: lack of resources, economic crisis, fierce competition, globalisation, sustainability, emerging countries, etc.
As José Luis Sampedro explained and reflected some time ago, there are thousands of frontiers (geographical, historical, social, psychological, economic, physical, etc.) and he would describe himself as one who looked beyond the frontier.
The frontier is place where things meet, where there is contact and friction and this brings a need for learning and for change. Those Businesses and organisations looking to find different solutions have to look beyond the frontier.
Looking beyond the frontier can be considered to be a 2.0 way of thinking. Although it’s based on the tool Web 2.0 it isn’t a technical concept.
SOCIAL MEDIA has to do with a ‘looking beyond the frontier’ attitude, a readiness to change and uphold values of transparency, participation and collaboration, values which are essential for PYME’s facing the challenges of the global market.