The Web has evolved, it’s no longer simply a place to get information it’s now fundamentally interactive. In its version 2.0 it opens our eyes to multidirectional communication between businesses, clients, providers and environment. This is why it’s so important to have a Web 2.0 page for our business.

It gives us what we need to make management easier and leave behind the non-competitive traditional management in order to manage the current climate (global market, lack of resources, flexibility, ease of communication, fierce competition, emerging countries, market segmentation, sharing of resources in order to compete, etc.) more productively.

In this current climate, we cannot ignore the advantages of Web 2.0 i.e. making the complex simple, a substantial reduction in transaction and exchange costs, the ability to create areas of collaboration, access to the markets international and marketing, simplicity of use to apply web technology, interaction capacity and long-distance communication overcoming language barriers, clarity and above all, the ability to get the business objective and market objective across without the need for intermediaries

For all of the above reasons it’s necessary to embrace the changes that the Internet brings. This is even more pressing when we consider the potential savings to be made in development and maintenance costs. It’s one of the few steps that the PYME can take to make them more competitive in today’s world, on a global market where emerging countries make and impact.